The digital transformation of an organisation is more complex and multi-dimensional than any kind of technology investment an organisation will ever undertake. A good digital transformation strategy is not merely about selecting the correct technology. It is far more extensive and is about how the organisation fundamentally modernises all aspects of its business, in a structured and sequenced manner in order to thrive in the digital economy. It requires the correct, and optimised business, operating and customer models for a truly digital and profoundly different business. The organisation needs to re-imagine how it creates and delivers value, and how it liberates the organisation from the paradigms and traditional constraints of a pre-internet era. It is about establishing the correct leadership mindsets and organisational behaviours.

As every business becomes a digital business, every executive needs to take digital transformation personally and break away from the belief that digital is someone else’s problem.